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TIME: Almanac 1993
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TIME Almanac 1993.iso
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1992-08-28
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ISSUES, Page 49CALIFORNIAViewpoint: Why the Smiles Are Gone
BY FRANK MCCULLOCH
[Frank McCulloch has been a California newsman for 50 years.]
It was just after 7 o'clock on a foggy May morning in
1941 when I arrived in San Francisco. I walked up Market Street,
determined to prove this small-town boy was ready for his first
newspaper job at the Daily News, and it struck me that a
remarkable number of smartly dressed pedestrians smiled as I
passed.
In the half-century since, the Daily News, the smartly
dressed pedestrians and the smiles have all vanished from San
Francisco.
Measure it where you will, nothing in California is as it
was. There is a simple reason for the cosmic changes: 30 or 40
million people were never intended to live in this largely arid
land. The trend lines from this population explosion need be
extended only a little to bring the consequences into view.
Fewer and fewer resources divided among more and more people can
yield only less and less. But that will not deter the 4 million
people forecast to arrive in the next decade from claiming a
share of the dream.
Early this year, my wife and I carved out our own little
piece of the dream when we moved to Sonoma, 40 miles northeast
of San Francisco in the Northern California wine country. The
countryside around us is filled with dairy farms and sheep
ranches and orchards and vineyards. We keep telling ourselves
that the pace is slower here -- although I yearn for the day
when I glance in the rearview mirror and find no tailgater
there.
New homes spring up almost daily on virgin hillsides.
Oak-studded pastures give way to vineyards, which are preferable
to shopping centers but invariably bring with them an ailment
called wine snobbery. Its first symptom is an infusion into the
vocabulary of French words having to do with the color, taste
and price of wine. This disease has spread to the Sonoma County
seat of Santa Rosa. It was a farm town itself not all that long
ago, but as Gaye Le Baron, a columnist for the Santa Rosa Press
Democrat recently reported, that gets harder and harder to
remember.
Le Baron recently wrote about a classified ad that had
been phoned to her paper by a woman offering what sounded like
"well-aged Caumeneur" for sale. It was a wine the ad taker had
never heard of, but that's something that happens to many of us
Sonomans almost every day. The ad taker asked the lady to spell
it.
"You know," she said impatiently, "c-o-w m-a-n-u-r-e."
It is good, especially in these turbulent times, to be
reminded of our roots.